with Brett Minchington

Thursday 18 November 2021
GMT(0) 9.00am-1.00pm
Virtual, Enaging & Interactive

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We invite you to join us when Brett Minchington presents the first virtual edition of his International Employer Brand Leadership Masterclass as part of his Employer Branding Global Tour which has been to more than 60 cities in 40 countries since 2007, training thousands of leaders in employer brand leadership and strategy who are now leading best practice in their company.
Spend a half day with Brett and leaders from around the world who will share best practice insights on employer branding trends, leadership, social media and technology to ensure you are set for employer branding success in 2022, a year when markets are expected to rebound and the talent shortage to have a massive impact across many industries.

You will learn from the world's most published author and educator in employer branding and learn how to apply this to your company to attract and retain the talent to drive growth in a post pandemic world.


In this highly engaging & interactive International Masterclass you will:

  • Share in the latest global developments, research, trends and best practices in employer branding.

  • Learn how to adopt a strategic approach to employer branding and how this impacts talent acquisition, employee engagement, customer sales, revenue and growth.

  • Understand how technology is accelerating the demand for more data driven employer branding decisions and learn where to focus your efforts

  • Learn how to implement an employee advocacy marketing program across your organization at scale to support optimal performance in the new business environment.

  • Learn how to define the key ROI metrics and accountabilities for your employer brand strategy.

  • Learn how to apply employer branding best practice strategies and tactics used by brands such as Unilever, Mars, Google, IKEA, Salesforce, Adidas, Lego and many more leading brands.

  • Understanding the key workforce trends and defining a roadmap for your 2022 employer brand plan.

  • What does the current environment tell us about the future of employer branding over the next 3-5 years.

  • Leaders will have the opportunity to ask questions and clarify any perceptions or queries they have about employer branding or their own strategy/approach.

You will leave this masterclass with numerous strategies, tips and case studies on global 'best practice' employer branding. The learnings from this masterclass will provide a clear pathway for your 2022 Employer Brand Plan and targeted strategies.

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You will learn how to develop and implement an employer brand strategy across the full employment lifecycle including:

  • Understanding the key trends driving workforce change globally and in Israel

  • The 4 key phases of employer brand strategy development and implementation

  • Conducting competitor analysis

  • EVP activation and content planning

  • Employer brand ambassador programs

  • Targeted talent sourcing

  • ROI measurement and reporting


During this highly interactive masterclass with break out sessions, you will apply the key concepts and advance your employer brand planning process using Brett's best practice employer brand leadership toolkit including:

  • Understanding and applying the Employer Branding Ecosystem Model

  • Developing an Employer Brand Business Model to align your employer brand with the organisational strategy

  • The key steps to conduct an Employer Branding Audit

  • Assessing and defining the Employee Experience Journey Map

  • Employer Brand and EVP strategy template

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Using action learning techniques, you will learn strategies and tactics of best practice employer branding cases from leading companies around the world including:

  • Salesforce

  • Adidas

  • Mars

  • Microsoft

  • IKEA

  • Heineken

  • Virgin Media and many more.

All delegates will receive a copy of Brett's latest book,

"Employer Brand Excellence-A Case Study Approach Volume V (2021)



Brett Minchington, Chairman/CEO Employer Brand International is a global authority on employer branding.


Key experiences:


  • International employer brand strategist & author

  • Published 9 books and 100+ articles & whitepapers

  • More than 2 million views on articles & whitepapers

  • 13 Global speaking tours 2007-2019

  • 2 million air kms travelling the world training leaders

  • Trained 1000’s of leaders in more than 60 cities in 40 countries

  • The world’s most published author in employer branding

  • Chaired Employer Branding Summits in 12 countries

  • Led 6 global research studies

  • Founded the world's largest employer branding event, World Employer Branding Day in 2016

  • Designed and launched the world’s first accredited Employer Brand Leadership qualification

  • Founded Employer Branding College in 2011

  • Employer brand strategic advisor to leading agencies and companies around the world.

Learn from the world's most published author and educator in employer branding





Leaders Trained


1000's of leaders including many from the world's leading brands
have benefited from Brett's knowledge and expertise


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10 October

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11 October