with Brett Minchington

Thursday 14 November 2019


Tallin | Estonia

350 leaders joined Brett at his

recent Masterclass in Tel Aviv

Join us when Brett Minchington travels to Estonia on 14 November 2019 as part of his Employer Branding Global Tour which has been to more than 56 cities in 38 countries since 2007, training thousands of leaders in employer brand leadership and strategy.
Spend a day with Brett and local leaders who will share best practice insights on employer branding, leadership, technology, social media and key workforce trends from around the world and learn how to apply this to your company to attract and retain the talent to drive growth.
A must attend event for all HR, Talent, Recruitment, Marketing, Communications, PR and Employer Branding professionals


In this highly engaging & interactive International Masterclass you will:

  • Share in the latest global developments, research, trends and best practices in employer branding.

  • Learn how to adopt a strategic approach to employer branding and how this impacts on talent acquisition, employee engagement, customer sales, revenue and growth.

  • Understand the role of technology, AI, machine learning, robotics, mobile and social media in leveraging your employer brand and why a clearly defined social strategy is critical to optimizing performance in the new business environment.

  • Learn how to define key ROI metrics and accountabilities for your employer brand strategy.

  • Learn how to apply employer branding best practice strategies and tactics used by brands such as Google, Facebook, IKEA, Heineken, Salesforce, Adidas, SAP and Virgin Media.

  • The future of employer branding and how to adapt to key workforce trends.

  • Leaders will have the opportunity to ask questions and clarify any perceptions or queries they have about employer branding or their own strategy/approach.

You will leave this masterclass with numerous strategies, tips and case studies on global 'best practice' employer branding. The learnings from this masterclass will provide a clear pathway for your employer brand strategy and workforce management plan.





Brett Minchington, Chairman/CEO Employer Brand International is a global authority on employer branding.


Key experiences:


  • International employer brand strategist & author

  • Published 8 books and 100+ articles & whitepapers

  • More than 2 million views on articles & whitepapers

  • 12 Global speaking tours 2007-2018

  • 2 million air kms travelling the world training leaders

  • Trained 1000’s of leaders in more than 55 cities in 38 countries

  • The world’s most published author in employer branding

  • Chaired Employer Branding Summits in 12 countries

  • Led 6 global research studies

  • Founded the world's largest employer branding event, World Employer Branding Day

  • Designed and launched the world’s first accredited Employer Brand Leadership qualification

  • Founded Employer Branding College

  • Employer brand strategic advisor to leading agencies and companies around the world.

Employer Brand Strategy Development

You will learn how to develop and implement an employer brand strategy across the full employment lifecycle including:

  • Understanding the key trends driving workforce change globally and in Israel

  • The 4 key phases of employer brand strategy development and implementation

  • Conducting competitor analysis

  • EVP activation and content planning

  • Employer brand ambassador programs

  • Targeted talent sourcing

  • ROI measurement and reporting

Best Practice Leadership Toolkit

During this highly interactive masterclass with break out sessions, you will apply the key concepts and advance your employer brand planning process using Brett's best practice employer brand leadership toolkit including:

  • Understanding and applying the Employer Branding Ecosystem Model

  • Developing an Employer Brand Business Model to align your employer brand with the organisational strategy

  • The key steps to conduct an Employer Branding Audit

  • Assessing and defining the Employee Experience Journey Map

  • Employer Brand and EVP strategy template


BONUS RESOURCES: Brett will provide all delegates with a copy of his latest book of 28 best practice case studies from around the world.

Case Study Approach

Using action learning techniques, you will learn strategies and tactics of best practice employer branding cases from leading companies around the world including:

  • Google

  • Facebook

  • IKEA

  • Heineken

  • Salesforce

  • Adidas

  • SAP

  • Virgin Media and many more.


All delegates will receive a copy of Brett's latest book, "Employer Brand Excellence-A Case Study Approach Volume IV (2019)

The world's most published author and leading educator in employer branding










1000's of leaders including many from the world's leading brands
have benefited from Brett's knowledge and expertise


Brett's last 3 events SOLD OUT so book early to secure your place


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