GUEST SPEAKERS

WELCOMING ADDRESS

Celeste Sirin

Managing Director and Employer Brand Strategist
Employer Branding South Africa

Employer Branding SA aims to enlighten the South African market on the power of employer branding, highlighting the fact that for any company to be profitable, successful, competitive and uniquely different, this can only be achieved through its people. Through the gathering, sharing and distribution of global, regional and local insights we endeavour to inform the industry on what it takes to attract, recruit, engage and retain top talent in order for companies to meet strategic objectives, drive success, exceed bottom line profitability and deliver on customer excellence.

I am honored to welcome Brett Minchington to Johannesburg and look forward to spending an inspiring day with South African leaders to learn about employer branding global best practice and learn how we can adopt many of these strategies to advance our practices in how we attract, engage and retain talent here in South Africa.

OPTIMIZING HUMAN INTELLIGENCE

Alan Hosking
Executive Editor: HR Future, Osgard Media

Carl Wocke, Founder, Merylnn

AI, machine learning and robotics continue to play an increasing role around the world in how organisations deliver value to their customers. What if there were a way you could capture human expertise within your company and share and build this capability across all employees? What would the impact be at the candidate, employee, customer and investor interface?

While traditional AI systems mine data, local entrepreneurs, Carl Wocke and Alan Hosking will demonstrate a technology that mines the tacit knowledge (insight, intuition, savvy and judgement) that a human expert uses to make key decisions. They will show how this can then be scaled up to enterprise level so that a “virtual expert” is available 24/7/365 to all who need to access this tacit knowledge. It then sets your experts free to do what they do best!

LEVERAGING TECH TO DRIVE IMPROVED CANDIDATE ENGAGEMENT AND DELIVER A STRONG EMPLOYER BRAND EXPERIENCE

Mark Gray

Founder & CEO, Graylink

With just a few clicks, taps or swipes, candidates have the ability to learn about an organization well before they even consider to work at your company. A strong focus on user experience across the full employment lifecycle from candidate to alumni has become a key differentiator for top employer brands around the world. In this practical and insightful case study presentation, Mark Gray, Founder and CEO of leading recruitment tech company graylink, will demonstrate how progressive companies across Africa are leveraging new tech to drive improved candidate engagement and deliver a strong employer brand experience.

EVP DEPLOYMENT AND RECRUITER CAPABILITY

Andy Coe

Director of Consultancy & Capability Development at Recruitment Transformation

The opportunity exists today for organisations to better segment and deploy their EVP's (rational and emotional) in online channels. to engage talent. There is also a need for greater recruiter capability development to effectively leverage the Employer Brand positioning and EVP’s in job adverts and candidate engagement strategies

During this practical session, leading recruiting strategy specialist, Andy Coe, will share case study insights showing how to deploy rational and emotional EVP’s in recruitment marketing and how to connect and engage with candidates using EVP’s, USP’s and SEO.

VENUE

Radisson Blu Hotel

Rivonia Rd & Daisy Street, Sandton, Johannesburg